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Hiru TV

Hiru TV is considered to be the first Digital Ready/HD Ready TV Channel in Sri Lanka. It was reportedly launched with island-wide coverage from its inception. Presently, the channel is maintained by Asia Broadcasting Corporation (Pvt) Limited (ABC). ABC is listed as a subsidiary of Rayynor Silva Holdings (Pvt) Limited in the latter’s official website. Rayynor Silva Holdings (Pvt) Limited is owned by well-known media personality Rayynor Silva, whose brother Duminda Silva was a former Member of Parliament. On 11 October 2018 the Supreme Court dismissed the appeal filed by Duminda Silva for the murder of former Member of Parliament, Bharatha Lakshman Premachandra. Meanwhile, Rayynor’s brother Vincent serves as the CEO of Asia Broadcasting Corporation (Pvt) Limited.

Featuring programmes from political discussions, news segments to current affairs and teledramas, Hiru TV broadcasts its content in the Sinhala language. Hiru TV is the only TV channel listed under the wings of ABC, while all the other media outlets under the company include radio stations, such as Hiru FM, Gold FM, Sun FM, Shaa FM, Sooriyan FM, and news sites, including Hirunews.lk and gossip.hirufm.lk.

Key facts

Audience Share

18.1%

Ownership Type

Private

Geographic Coverage

National

Content Type

Free to air

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Asia Broadcasting Corporation (Pvt) Limited

Ownership

Ownership Structure

Hiru TV is owned by Asia Broadcasting Corporation (Pvt) Limited, a member of Rayynor Silva Holdings (Pvt) Limited. The total shares of the company are owned by Skyline Pacific Real Estate (Pvt) Limited. Notably, Skyline Pacific Real Estate (Pvt) Limited is wholly owned by the Silva family, particularly by Chairperson Rayynor Silva (33.33%), his mother (33.33%) and father (33.33%).

Voting Rights

Missing Data

Individual Owner

Media Companies / Groups
Facts

General Information

Founding Year

2012

Affiliated Interests Founder

Rayynor Silva is a well-known businessman in the broadcasting field of Sri Lanka. He is the Chairperson of Asia Broadcasting Corporation (Pvt) Limited, which remains one of the largest radio networks in the country. He took over Asia Broadcasting Corporation (Pvt) Limited after the UK-based Sunrise Group closed down their operations in both the UK and Sri Lanka. Rayynor’s brother Vincent Silva serves as the current CEO of Asia Broadcasting Corporation (Pvt) Limited. Meanwhile, former Member of Parliament Duminda Silva is also Rayynor Silva’s brother. On 11 October 2018 the Supreme Court dismissed the appeal filed by Duminda Silva for the murder of former Member of Parliament, Bharatha Lakshman Premachandra.

Affiliated Interests Ceo

Vincent Silva is the CEO of Asia Broadcasting Corporation (Pvt) Limited. He is the brother of Chairperson Rayynor Silva and former Member of Parliament, Duminda Silva, who was sentenced to death for the murder of former Member of Parliament, Bharatha Lakshman Premachandra. Duminda is currently appealing the decision given by the Colombo High Court. Vincent also serves as a Director in Skyline Pacific Real Estate (Pvt) Limited, which was the sole shareholder of Asia Broadcasting Corporation (Pvt) Limited until March 2018.

Affiliated Interests Editor-In-Chief

Sudewa Hettiarachchi is the Director of News at Hiru TV and Hiru FM. He entered Sri Lanka’s media sphere at an early age as a dubbing artist in Radio Ceylon’s ‘Lama Pitiya’. He joined Asia Broadcasting Corporation (Pvt) Limited in 1998. He was reportedly the pioneering anchor of Hiru FM’s morning programme.

Affiliated Interests other important people

Viraj Weliwatte – is the Director of Programmes and former Director of Production at Hiru TV. Prior to working at Hiru TV, he served as an Executive Producer at MTV Channel (Pvt) Limited, which is a subsidiary of The Capital Maharaja Organisation Limited.

Contact

Asia Broadcasting Corporation (Pvt) Limited

35th Floor, East Tower, World Trade Center, Colombo 1

Tel: +94 11 2 337 555

Fax: (+94) 112 346 870

E-mail: md@asiabroadcasting.lk

Website: www.hirutv.lk

Financial Information

Revenue (in Mill. $)

Missing Data

Operating Profit (in Mill. $)

Missing Data

Advertising (in % of total funding)

Missing Data

Market Share

Missing Data

Further Information

Meta Data

The official website of Hiru TV serves as a news portal and as such, does not provide details regarding its organisational structure. Meanwhile, Asia Broadcasting Corporation (Pvt) Limited (ABC), the company which Hiru TV is maintained under, has a section on the founder, Rayynor Silva. However, other key personnel were not listed. The appointment of CEO Vincent Silva, Rayynor Silva’s brother, was confirmed upon directly contacting ABC via a phone call on 20 September 2018. It was further explained that Hiru TV does not have a designated Channel Head or Station Head. Instead, the Director of News and Director of Programmes report to the CEO. Information regarding the present shareholders and board of directors was gathered through the annual returns available at the Department of Registrar of Companies. Viewership data was obtained from the Kantar Lanka Market Research Bureau (LMRB) for the year 2017. While the Media Ownership Monitor research team reached out to Rayynor Silva Holdings (Pvt) Limited by formally requesting for the company’s information on 20 July 2018, the company did not respond to the aforementioned request.

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